So, what is SSI? It’s a practical and useful tool that measures your effectiveness in establishing your professional brand, finding the right people, engaging with insights, and building relationships. Check your SSI score at www.bit.ly/SSIfind on LinkedIn on LinkedIn to see where you stand.

The digital age is disrupting marketing as we know it, requiring us to embrace change and use new methods and tools to transform our traditional marketing practices into an effective and enjoyable digital marketing experience.

Here’s some simple, practical advice for every leader and aspiring leader: social marketing is essential. And if you think it’s just for fancy marketing experts, think again. Social marketing is about networking and engaging to build relationships with real people in an online communication channel. The tool and the method may be different, but the outcome is the same as in real-life communications.

Think about how we build relationships in real life. We mingle, we talk, we chat, we respond, we comment, we share, we give and receive support, opinions, likes, and dislikes. That’s social marketing.

So, why not do more of that socialising on social media?

Social marketing is “being there for each other”.

It’s about giving and receiving. And to do that first of all you need to connect.